In the age of American Idol and Survivor it shouldn’t come as a great shock that the Dallas Cowboys are getting in on the action. According to reports Michael Irvin has pitched an idea for a football based reality show that will have the winner taking the last spot on the 80-man roster heading into training camp.
Irvin:”I don’t know if you can walk upon any group of guys that wouldn’t say they dreamed of playing in the NFL when they were playing in their front yard. So we’re going to take a group of guys from their front yard, dwindle them to one and give that guy the opportunity of a lifetime.”
I don’t like it.
Everyone loves a “rags to riches” story. We all find ourselves rooting for the underdog. Who doesn’t watch the movie Rudy and feel a welling deep inside and a desire to chant “RUDY, RUDY!” Stories like that sell. No doubt about it. And the fact that it will sell is the real reason Jerry Jones gave the go ahead. The show will air on Spike TV this summer.
I see it as yet another side show carnival distraction.
“I don’t see how you can make this a negative for the Dallas Cowboys,” Irvin said. “We all talk of doing good things for the community, for people, giving people opportunities. Jerry has stepped up and said, ‘OK, let’s do it.’ “
Of course he did. Jones loves money. The blue star we all revere so much has turned into a marketing logo. Like the golden arches of McDonalds or bold red logo of Coca Cola. This is more about the money and the exposure of the brand that is the Dallas Cowboys more than it will ever be about fulfilling some guy’s childhood dream of playing professional football.
Need more proof about Jones’ desire to generate revenue trumps his real desire to put a focused, disciplined championship caliber team on the field? The pimping out of Texas Stadium. From selling the endzones, swatches of the field’s turf and actual used stadium seats to selling “Farewell to Texas Stadium“ t-shirts, hats and coffee mugs, Jones has proven it’s all about the money. Not to mention the utter and complete distraction that was the Farewell to Texas Stadium Extravaganza scheduled immediately after a very important late season game against a stout Baltimore Ravens team. This event could have easily been scheduled for the next day but that wouldn’t have given his Cowboys maximum exposure. All about the money. Show me the money.
The HBO series Hard Knocks was a distraction for this football team. The show was very entertaining but was not in the best interest of this football team. I was as excited as anyone when it was announced that the Cowboys were back on board with Hard Knocks. But now I regret that it ever happened.
Stories like this compel me to believe that we are so far away from where we need to be. It’s a bleak reminder of the day and age in which we live.
I’ll tune in to the latest Cowboys show just like everyone else. That’s what Jones and Irvin are banking on. Pun intended.